Meta Tags and its importances

Meta Tags and its importance
Meta Tags or Meta Elements are the HTML or XHTML elements used to provide structured meta data about the web page. It may contain the page description, keywords or about robot etc.. This meta tags plays a major role in Search Engine Optimization (SEO). This Meta Tags are placed in the header portion of the web page.

List of Common Meta Elements:
Meta Tags

  • Meta Title
  • Meta Description
  • Meta Keywords
  • Meta Language
  • Meta robots etc.


Examples of Meta Tags or Elements

Title Tag
Title tag is nothing but title of your web page. Its important to put unique title tag for every page. Title tag should not be too short or too long, it should be in 66 character long. A website having a good search ranking will have effective title tag. The title tag will display as main link to your website in Search Engine’s search result and also will be display in title tag of web browser.

Syntax of Title Tag

<html>
<head>
<title> Your page title goes here </title>
</head>
</html>

Description Tag

Description Tag is nothing but summery of your page. In description tag you should briefly explain why this web page stands for. Description tag should not be more that 120 character. This tag will also display in search result below to title tag. The description tag should not be contain the list of keywords. it should be a human readable sentence. The description tag should contain your main key phrase and it should not be repeated more than two times.

Syntax of Description Tag

<html>
<head>
<title>Title</title>
<meta name="description" content="Description of your web page" />
</head>
</html>

Keywords
Keywords are the words which targeting the web page. Keywords represent the content of that web page. So while selecting the keywords we should know that it should more relevant to your web page. This is called as Content relevance.
Keywords should place below to description tag separated by coma. Don’t repeat the keywords more than two time, if you did means the search engine will consider it as junk or spam it will not serve its purpose.

Syntax of Keyword Tag

<html>
<head>
<title>Title</title>
<meta name="description" content="Description of your web page" />
<meta name="keywords" content="keyword1,keyword2,keyword3..." />
</head>
</html>

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